You Survived Your Book Launch. Now What?
by Jill Kemerer
It’s been five weeks since your book released. The months leading up to it were exciting and, yes, chaotic. You did whatever you could to get the word about that bad boy out there. You poured time and energy into making the launch as impactful as possible, and yet, you wonder was it enough? Reviews trickle in—some good, some not-so-good. You can’t seem to shake this deflated feeling.
Everyone’s moved on from your book. Everyone except you.
Now you’re sitting on your couch, sipping tea, trying to figure out what to do next. You mentally tick through what you should be doing.
Writing, duh. But the thought of getting back into that manuscript sends a cold shiver down your spine. You have forty-three pages written.
They are not good pages.
The urge to post on your social media sites hits you strong. You need to stay relevant, right? But what would you even post about? You’ve spent so much time and effort promoting the book, it feels weird to go back to normal.
Maybe that’s the problem. You don’t want to go back to normal. Can’t every day be launch day? Can’t every day be special and exciting and full of celebrating a book you wrote?
You wish there was some way to check your numbers. Or, if you self-published the book, you check your numbers. All. The. Time.
Are my sales good? Bad? How do they compare to other authors in my genre?
You don’t know. You won’t know. You will never truly know how your sales compare to your peers.
Did I earn out my advance? What happens if I didn’t? Will this contract be my last?
Frowning, you take another sip of tea. And lunge for the nearby muffin.
Slowly it hits you that this is it. You’re back to the same you before you had a book launch to plan. You splashed in the happy waters of a book-release summer, then slid into the autumn of ongoing promotion, and now you’re staring down the writer’s winter.
Work lies ahead, and this winter is cold.
As you sit there, you force yourself to block all those pesky thoughts about sales. You ignore Facebook. And you breathe. A sense of relief tickles the edges of your funk. For it is a funk.
But it’s one that can end at any time.
After brushing off the muffin crumbs from your fingers, you finish your tea and turn on your laptop. You open a file containing that dreadful draft, all forty-three pages of it. For a moment, you close your eyes and say a prayer. Then you start to read.
But ten pages in, you’re kind of digging it. You clean up a few paragraphs. Jot down some notes.
And there you have it. You’re writing again.
You start thinking ahead to when this book will release. Then you chuckle and shake your head. You have to write it first. And it hits you. This is the fun part, too.
Do you struggle with the feeling of letdown after a book release? How do you deal with it?
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Jill Kemerer is a Publishers Weekly bestselling author of heartwarming, emotional, small-town romance novels often featuring cowboys. Over half a million of her books have sold worldwide. Jill's essentials include coffee, caramels, a stack of books, her mini-doxie, and long walks outdoors. She resides in Ohio with her husband and two almost-grown children. For more information, visit her website,jillkemerer.com.