Seekerville: The Journey Continues | category: Shannon Redmon


Seekerville: The Journey Continues

5 Reasons for Book Trailers with Guest Shannon Redmon

by Shannon Redmon

I’ve heard many people say, Book Trailers don’t work. Book Trailers aren’t effective. Book Trailers aren’t worth the investment. If that were the case than why are video social media apps, like Tik Tok and Instagram Reels booming?  

Video is everywhere and our younger generations don’t know a world without them. What better way to reach an audience than provide content that gives a sneak peek into our books across all our social media channels. Here a five tips on book trailers.

1) Provides content for all social media channels

As authors we must cast a wide net across many different digital channels to promote our books. We have to post on our websites, add to Facebook, Instagram, Twitter, Pinterest,  YouTube, LinkedIn, Goodreads, Amazon Author page etc. just to name a few. A book trailer helps us to have interesting content to add to all of these areas. Some authors only add book trailers to their websites, but these videos can be added anywhere an mp4 file can be uploaded especially if they are kept under thirty seconds in length. My favorite place to upload them are to Amazon and Goodreads. Readers are looking for books on both of these sites and a book trailer can help them make the final decision to click the buy button.

2) Builds author name brand

Book Trailers help to promote our name as an author. These videos can give readers a quick way to understand what type of author we are, what genre of book we write and peak their interest in our stories. 

3) Reasonable budget

When we hire a company to do our trailers, there can be a hefty price for the finished project. However, there are several small budget ways to create a book trailer without breaking the bank. There is some software out there that is inexpensive and most of them offer free trials to see which one best suits our wallets. Also, audio and video clips can be found on some royalty-free sites without having to pay a license fee. Be careful here and do your research to make sure no copyright laws are broken. 

4) Add to newsletters

Don’t we always complain about having to do newsletters? Usually because we have so much content we have to create to fill the spaces. A nice book trailer can be a feature of your newsletter. We can use these videos to help promote other author’s books and of course our own when the time comes.

5) They are cool!

When done well, book trailers are just plain cool to watch. However, if they have an amateur look to them, then they can also hurt our brand. Check out some professional author’s trailers and create a video of similar quality. Most best selling authors provide book trailers so if they put them out there for their readers, shouldn’t we? 

Check out the book trailer I made for my latest release, Secrets Left Behind.

Book Trailer videos are here to stay and as authors we can utilize them to help build our name brand in so many ways.

Shannon is giving away a copy of her new release, Secrets Left Behind, to one lucky commentor (US only, please). Simply leave a comment to be entered. Or you can snag your own copy here.

Shannon Redmon remembers the first grown-up book she checked out from the neighborhood bookmobile. A Victoria Holt novel with romance, intrigue, and ballroom parties captivated her attention. For her mother, the silence must have been a pleasant break from non-stop teenage chatter, but for Shannon, those stories whipped up a desire and passion for writing.

Shannon hopes her stories immerse readers into a world of joy and escape while encouraging faith, hope, and love for those around us.  Her debut novel, Cave of Secrets, was released by Love Inspired Suspense in October 2020 and Book 2, Secrets Left Behind, is available now. Her other published works have appeared in Spark magazine, Splickety magazine, The Horse of My Dreams and Romantic Moments compilation books, the Lightning Blog and the Seriously Write blog. She is represented by Tamela Hancock Murray of the Steve Laube Agency. 


Connect with Shannon:

Introducing Anna Zogg and Frontier Secrets Plus a Giveaway

 One of the things that has always impressed me about the writing community is the willingness of writers to help others in need. Rather than seeing fellow authors as competitors, members of this writing community are happy to lift each other, to support, to give advice, to give comfort, and when needed, to pray.

Today, we at Seekerville are blessed to be able to help a fellow writer. Anna Zogg has a new book that released yesterday as part of the Love Inspired Historical limited release program. Normally, a book release day is a joyous occasion, but sadly, rather than celebrating, Anna is busy caring for her husband as he wages a battle against cancer.

Earlier this week, Anna posted an update on Facebook about her husband's transition to hospice that ended with this:

Anyone who knows John knows he is full of life, laughter and has a unique perspective that cancer cannot extinguish. Most importantly, though, is his eye is fixed on "the goal for the prize of the upward call of God in Christ Jesus" (Philippians 3:14).


Since Anna doesn't have time to promote her book, we want to do it for her.  We also want to ask you to join us in prayer for Anna and her family as they work through this incredibly difficult time.

Frontier Secrets:

A woman seeking a new future.

A cowboy with a shadowed past.

Untamed Wyoming is nothing like polished, restrictive Chicago—that’s why Ellie Marshall likes it. On her uncle’s ranch, she’s free. Free to practice her calling in medicine. Free to finally connect with her uncle. Free to explore her feelings for mysterious cowboy Rhett Callaway. In this strange place, Rhett is her constant—the one she trusts to help and protect her…especially when sinister machinations on the ranch come to light. But will Rhett’s murky past drive him away just when Ellie needs him most?

Remember what I said about how writers love to help?

The amazing Shannon Redmon created a book trailer to support Anna's book.

Anna and several of the Seekers have offered to give away copies of Anna's book, so if you would like a chance to read Frontier Secrets, be sure to let us know in the comments (and specify if you prefer print or ebook)

There are so many things we can chat about today. 

Are you happy that Love Inspired is doing some historicals again? I know so many readers were disappointed when the line closed. 

Let's talk about the books you love to read. 

Have you been the recipient of help within the writing community? 

And finally, please join us in prayer for Anna and her husband in this difficult time.

5 Reasons for Book Trailers with Guest Shannon RedmonIntroducing Anna Zogg and Frontier Secrets Plus a Giveaway

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