by Shannon Redmon

I’ve heard many people say, Book Trailers don’t work. Book Trailers aren’t effective. Book Trailers aren’t worth the investment. If that were the case than why are video social media apps, like Tik Tok and Instagram Reels booming?  

Video is everywhere and our younger generations don’t know a world without them. What better way to reach an audience than provide content that gives a sneak peek into our books across all our social media channels. Here a five tips on book trailers.

1) Provides content for all social media channels

As authors we must cast a wide net across many different digital channels to promote our books. We have to post on our websites, add to Facebook, Instagram, Twitter, Pinterest,  YouTube, LinkedIn, Goodreads, Amazon Author page etc. just to name a few. A book trailer helps us to have interesting content to add to all of these areas. Some authors only add book trailers to their websites, but these videos can be added anywhere an mp4 file can be uploaded especially if they are kept under thirty seconds in length. My favorite place to upload them are to Amazon and Goodreads. Readers are looking for books on both of these sites and a book trailer can help them make the final decision to click the buy button.

2) Builds author name brand

Book Trailers help to promote our name as an author. These videos can give readers a quick way to understand what type of author we are, what genre of book we write and peak their interest in our stories. 

3) Reasonable budget

When we hire a company to do our trailers, there can be a hefty price for the finished project. However, there are several small budget ways to create a book trailer without breaking the bank. There is some software out there that is inexpensive and most of them offer free trials to see which one best suits our wallets. Also, audio and video clips can be found on some royalty-free sites without having to pay a license fee. Be careful here and do your research to make sure no copyright laws are broken. 

4) Add to newsletters

Don’t we always complain about having to do newsletters? Usually because we have so much content we have to create to fill the spaces. A nice book trailer can be a feature of your newsletter. We can use these videos to help promote other author’s books and of course our own when the time comes.

5) They are cool!

When done well, book trailers are just plain cool to watch. However, if they have an amateur look to them, then they can also hurt our brand. Check out some professional author’s trailers and create a video of similar quality. Most best selling authors provide book trailers so if they put them out there for their readers, shouldn’t we? 

Check out the book trailer I made for my latest release, Secrets Left Behind.

Book Trailer videos are here to stay and as authors we can utilize them to help build our name brand in so many ways.

Shannon is giving away a copy of her new release, Secrets Left Behind, to one lucky commentor (US only, please). Simply leave a comment to be entered. Or you can snag your own copy here.

Shannon Redmon remembers the first grown-up book she checked out from the neighborhood bookmobile. A Victoria Holt novel with romance, intrigue, and ballroom parties captivated her attention. For her mother, the silence must have been a pleasant break from non-stop teenage chatter, but for Shannon, those stories whipped up a desire and passion for writing.

Shannon hopes her stories immerse readers into a world of joy and escape while encouraging faith, hope, and love for those around us.  Her debut novel, Cave of Secrets, was released by Love Inspired Suspense in October 2020 and Book 2, Secrets Left Behind, is available now. Her other published works have appeared in Spark magazine, Splickety magazine, The Horse of My Dreams and Romantic Moments compilation books, the Lightning Blog and the Seriously Write blog. She is represented by Tamela Hancock Murray of the Steve Laube Agency. 


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