Seekerville: The Journey Continues

As queen bees of the JustRead hive (aka owners of JustRead Publicity Tours) and avid readers, we’ve learned a thing or two about sweet reads and sticky situations. We want to help you avoid common book cover blunders and ensure your readers aren’t confused or even deterred by a sticky situation. 

Generally, authors will either have DIY, outsourced, or a publisher-directed cover design process. While this article is written primarily with independently publishing (or hybrid) authors in mind, the concepts are important for all authors to consider. Whether you are creating your own cover or conveying your vision to others, the goal is for the heart of your story (or nonfiction content) to shine through the cover.

Visual Vibes

Research book covers that are selling or trending in your book’s genre and subgenre, making note of images, design styles, fonts, and colors. Once you’ve identified design elements that work well for your genre, focus on reflecting the heart of your story within your author branding and genre trends. 

Stock Images

Even the pros utilize stock illustrations and images but check to see if your selections are already being used on another book cover. Layering multiple images is one way to create a more unique cover but make sure proportions and blending are natural.

Fonts

We love fonts but readability is key. Two different typefaces on a cover (sometimes three) are acceptable as long as the placement is mindful. Whimsical and script fonts are especially tricky but they pack a visual punch when used in moderation and/or paired with a simple clean font. 

Good Sticky

Stick to your budget and timeline. Don’t wait too long to finalize your cover or make last-minute changes, delays could end up costing you more. Compromise is common during the cover design process but be willing to stick to it and keep the lines of communication open rather than settling for a cover that doesn’t fit.

Encouragement for DIYers

You can successfully create your own book cover with thorough research, more research, and the popper tools! Creating an appealing cover on Canva, Picmonkey, or other free or low-cost design platforms is possible. Many of these tools even provide book cover templates and it’s a great way to get the ball rolling for cover mock-ups and even final cover designs. Be sure to ask a few trusted and experienced confidantes for their opinion on your work but don’t stress over trying to please everyone.

Cover Design Pros

If your budget allows, we definitely recommend working with a cover designer. Choose a professional who has created covers you love. We love so many covers including those designed by Roseanna White, Teresa Tysinger, Hillary Lodge, Sarah Monzon, Emilie Hendryx, and more! Please feel free to give a shoutout to your favorite cover designers in the comments. Keep an eye out for a more in-depth post on working with a cover designer in the future.

“Don’t judge a book by its cover.” 

It’s a nice sentiment but the truth is that the cover is the first glimpse a reader has of the content within. Book covers set the stage just as words pull back the curtains on the wonderful experience we share through stories, devotionals, and nonfiction accounts. Readers are going to judge book covers so let’s embrace that and maximize their impact positively. 

Can you name some genre-specific design features? Does a certain cover style grab your attention? Carrie, Beth, and Rachel would love to chat about your favorite cover trends in the comments! 

I have always wanted to be a writer.

Even from a young age, I had a love of books, and I wrote my first “novel” in the seventh grade. For the longest time, I believed my future lay in journalism, but it took only a few short months of working local news to realize it wasn’t a good fit for me. After my son was born and I became a full-time stay-at-home mom, I decided it was time to take my passion in another direction: I was going to write a book.

So I did. Then I wrote another one. And another one.

But none of these novels went anywhere. I couldn’t get a publishing deal. I couldn’t get an agent. I couldn’t even to find someone outside my family to read my writing.

I knew—just knew—writing was what God had called me to do. It was the only thing I’d ever felt drawn to, passionate about, inescapably bound to pursue. But if this was God’s plan for me, then why was every door slamming in my face?

One particularly depressing day, I found myself at my kitchen table, Bible open in front of me, tears streaming down my face. I’d received another pass from an agent I’d been so sure was the one. Another false start. Another dashed hope.

It had now been six years since I’d begun my writing journey. Six years of constant disappointment, heartache, and rejection. The secular marketplace was looking for particular types of books—and they were not the books I was trying to write. I wanted to believe I wasn’t wrong, that I hadn’t misinterpreted God’s calling for me, but my spirit was crushed beneath the weight of my own failure. Surely God’s plan wouldn’t involve this much pain, right? I was at a crossroads; I could no longer continue down this path, and yet neither carrying on nor quitting seemed to be the right answer.

And then a voice answered me from inside my head, so loud, clear, and concise—so different from the muddled indecision clouding my brain—that I froze.

Wait.

If you’ve never had a moment with God like this, I don’t expect you to understand. But I knew I was hearing His voice. He had met me in my pit. He had heard. And He had responded in a way I had never experienced before.

Wait.

And so I did. I kept writing. I kept querying. I kept waiting.

Three more years went by . . . and still I was waiting. During that time, I had more rejections, more heartaches, more disappointments. But I remained steadfast, buoyed by the memory of that long-ago encounter. I knew I had heard God’s voice; doubt wasn’t the issue. Instead, my grief manifested itself as something else: impatience.

Sometimes, even with the assurance of God’s promises, we can grow impatient and irritated by what we see is a lack of action on His part. You said You were going to do this, Lord. So . . . when?

Or in the words of David, “How long?”

In Psalm 13, David writes: “How long, O Lord? Will you forget me forever? How long will you hide your face from me? How long must I wrestle with my thoughts and every day have sorrow in my heart? How long will my enemy triumph over me?” (verses 1-2).

In just two verses, David asks “How long?” four times. The man had been anointed by Samuel, destined for kingship . . . and yet fifteen to twenty years had passed. In his waiting, he was pursued and persecuted, chased into the wilderness and hidden in a cave, fearing for his life. It was such a stark contrast: his eyes were on the palace, but his body remained in a pasture.

But it was precisely in this waiting where David became equipped to become king. His courage was tested. His character was refined. His faith was strengthened. Faced with what could have very easily been perceived as at best inaction and at worst faithlessness on the part of his God, David chose to lean in to what he knew to be true instead: “But I trust in your unfailing love; my heart rejoices in your salvation. I will sing to the Lord, for he has been good to me” (Psalm 13:5-6).

David couldn’t see an end to his waiting. He couldn’t see how this seemingly unwinnable situation would play out. And he certainly couldn’t see how he would ever move from a cave to a throne.

What he could see, however, was God.

Our waiting can often bring forth a type of “spiritual amnesia” where our present circumstances overshadow the ways in which God has been faithful, not only to His people, but to us personally in the past. During those years between that fateful morning prayer and when I finally signed with agent, I was tempted many times to discredit what I knew to be God’s voice. Leaning in to what I knew to be true about who He is and reminders of His past goodness were the only remedies for a present that didn’t feel quite so good.

God loves me . . . and He has told me to wait.

God has a plan for me . . . and He has told me to wait.

God has delivered me in the past . . . and He has told me to wait.

God is faithful, merciful, all-knowing, and all-powerful . . . and He has told me to wait.

My debut novel, If It Rains, will be released July 6 from Tyndale House Publishers—a full ten years after my writing journey began and four years after that fateful morning in which God told me to wait. I will not sugarcoat the experience—it was brutal. And yet, holding my first published novel in my hands, I can so clearly see how God used the experience to ready my heart. Ten years ago, I wasn’t ready for the plans and purposes He had for me. He used this time not only to grow me as a writer but to strengthen my faith and mature my spirit for this moment. 

Because this experience wasn’t just about finding a publisher. It was about finding Him.

What about you? Is there something you’ve been waiting for? You may not experience God’s voice the way I did that morning, but you can rest assured that He is just as much there with you as He was with me. Don’t let your impatience or frustration in your waiting distract you from the answer you’ve already received: Jesus, the author and perfector of our faith, who sees every tear, hears every cry, knows every longing. As we struggle through our waits, never knowing when or how or if the deepest desires will be fulfilled, we can still find peace in the arms of the Savior. By focusing our eyes on the God who holds our past, present, and future in His hands, we can boldly proclaim the words of David, who, while still in his waiting, penned this verse: 

“I am still confident in this: I will see the goodness of the Lord in the land of living. Wait for the Lord; be strong and take heart and wait for the Lord.”

Psalm 27:13-14

ABOUT THE AUTHOR

Jennifer L. Wright has been writing since middle school, eventually earning a master’s degree in journalism at Indiana University. However, it took only a few short months of covering the local news for her to realize that writing fiction is much better for the soul and definitely way more fun. 

A born and bred Hoosier, she was plucked from the Heartland after being swept off her feet by an Air Force pilot and has spent the past decade traveling the world and, every few years, attempting to make old curtains fit in the windows of a new home. She currently resides in New Mexico with her husband, two children, and one rambunctious dachshund.

Visit her website.

ABOUT THE BOOK

If It Rains by Jennifer L. Wright (Tyndale, July 2021)

It’s 1935 in Oklahoma, and lives are determined by the dust. Fourteen-year-old Kathryn Baile, a spitfire born with a severe clubfoot, is coming of age in desperate times. Once her beloved older sister marries, Kathryn’s only comfort comes in the well-worn pages of her favorite book, The Wonderful Wizard of Oz. Then Kathryn’s father decides to relocate to Indianapolis, and only the promise of a surgery to finally make her “normal” convinces Kathryn to leave Oklahoma behind. But disaster strikes along the way, and Kathryn must rely on her grit and the ragged companions she meets on the road if she is to complete her journey.

Back in Boise City, Melissa Baile Mayfield is the newest member of the wealthiest family in all of Cimarron County. In spite of her poor, rural upbringing, Melissa has just married the town’s most eligible bachelor and is determined to be everything her husband—and her new social class—expects her to be. But as the drought tightens its grip, Henry’s true colors are revealed. Melissa covers her bruises with expensive new makeup and struggles to reconcile her affluent life with that of her starving neighbors. Haunted by the injustice and broken by Henry’s refusal to help, Melissa secretly defies her husband, risking her life to follow God’s leading.

Two sisters, struggling against unspeakable hardship, discover that even in their darkest times, they are still united in spirit, and God is still with them, drawing them home. Learn more...