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Watchismo Times

THE WATCHISMO TIMES WATCH BLOG A reliquary of obscure timepieces from bygone eras as well as the cutting-edge watch designs of today.

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Perhaps, The Creepiest Watch Commercial Ever Produced! Diesel Timeframes Ad That Will Never Be Aired!

Yeah, it is likely this ad will creep you out but I thoroughly enjoyed it. A perfect blend of mental illness and style! Perversion-chic!

I mean, dig the guy fondling the oriental carpet with his supercool Diesel watch - you must own that!

And the guy who you know smells like pee just barely gets his nipple through the door! Where is his watch? Dare I ask?

The bar has been raised watch advertising world. Air this masterpiece during the Superbowl!



Greubel Forsey Macro Watch Videos, Prix Gaïa Awards, and Groundbreaking New Architecture

While Greubel Forsey is on the heels of winning one of the most prestigious horological awards, the "Esprit d'Entreprise" at the 2009 Prix Gaïa evening at the MIH Museum (La Chaux du Fonds), I decided to share some of Ian Skellern's (Underthedial) amazing macro videos of the Quadruple Tourbillon à Différentiel Sphérique and Tourbillon 24 Secondes Incliné.

Quadruple Tourbillon à Différentiel Sphérique

Video-->Link

Tourbillon 24 Secondes Incliné

Video-->Link



Video-->Link




In addition, Greubel Forsey just announced their new headquarters, also in La Chaux du Fonds. Symbolizing their impact on the horologogical landscape, their new building designed by Pierre Studer appears to have risen from the Earth (or fallen from my first impression). "Its original shape reflects a geological fold as seen in the topography of the Jura mountains, further enhanced by a ‘green’ or garden roof."

To me, I see a powerful new company so heavy in talent, the ground is unable to support them...

More about the MIH
Gaïa Prize ;
The Gaïa Prize was created in 1993 by the Musée international d’horlogerie with an aim to honour prominent figures who have contributed and who contribute to the reputation of watchmaking – through its history, its technology and its industry. The only one of its kind, this Prize has the particularity of honouring the best of the best.

Greubel Forsey Website

Related Posts at The Watchismo Times;
All Greubel Forsey Stories
All Haute Horology Stories


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Japanese Oddvertisements of Seiko in the Early Eighties





A memoriam of dead rock stars and seiko watches...very strange indeed, especially when they show a pool for Brian Jones. I was totally expecting to see a toilet for Elvis. Their point? Maybe if they wore a Seiko, their time wouldn't have run out?? Video-->Link




A group of three commercials that include Mary Lou Retton creeping out a Doberman, A supercool car with hydrolic watch storage and lastly a commercial that can only be seen, not described. Video-->Link


Caffeinated watches! Video-->Link



Creepy sweating cracking mannequins. Video-->Link




Time-lapse decomposing watches. Video-->Link

See Also;
All Watch Commercials at The Watchismo Times-->Link

BROOKLYN TO BASEL AND BACK

Just back from Baselworld in Switzerland and am resting my legs from the many miles of walking and digesting the hundreds of photos from thousands of exhibitors... My first experience at the Basel Fair might be summed up best by professional poker player Tom McEvoy, "Hours of boredom filled with minutes of sheer terror". Kidding aside, I had a blast seeing some of my favorite modern watches and spending time with some of my favorite watchmakers and fellow horolojournalists.

There were a few shockers from both Basel and Geneva at the SIHH. Will be posting them in the coming days...

And some random videos upon entering the ginormous watch fair...



RRuegger captured the feel of the Fair fairly well)


The Tissot Interactive Display

And a couple of my own clips;



Walking into the first of multiple halls (Zenith, Patek Philippe, Rolex) Video->Link


The window displays of the Big Bangs of Hublot (Video->Link)


Breitling's Nautical Exhibit (Giant Aquarium/Interior Ship Booth)






All New 2008 Watch Posts-->Link


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Live Television Disaster - Timex Took a Licking and Ended Up Missing


John Cameron Swayze's Timex demonstration mishap on live television circa 1960. Note Mr. Swayze's face when looking at the blade.


Press play above or go to video-->Link


And a few more vintage spots below including a live dolphin licking/ticking test and hidden at the end of this reel (the spot after the Heinz pickles ad) is...well, I'll just say one very scary word. Mimes.





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Translation Lost - Brad Pitt Japanese Rolex Commercial


Pitt Rolex Video-->Link

I hope they gave Mr. Pitt as thorough stage directions Bill Murray received in Lost In Translation (as shown below).


Lost In Translation Video-->Link "Mow Intensatay!"

See also;

1970s Timex Commercial Collection
1960s Timex
"Underwater Dating"
1978 Texas Instruments
1961 Bulova Accutron
Laser Beam Wristwatch
A New Age in Quartz
1940s Jam Handy for Hamilton
1970s Seiko Memory Bank
1940's Conquer by the Clock




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Jim Henson's Time Piece - 1965 Experimental Film




Jim Henson's 1965 Experimental Film "Time Piece"-->Link

"Dislocation in time, time signatures, time as a philosophical concept, and slavery to time are some of the themes touched upon in this nine-minute, experimental film, which was written, directed, and produced by Jim Henson-and starred Jim Henson! Screened for the first time at the New York Museum of Modern Art in May of 1965, Time Piece enjoyed an eighteen-month run at one Manhattan movie theater and was nominated for an Academy Award for outstanding short subject."

Jim Henson, puppeteer, Kermit creator, surrealist filmaker?


For more, visit the Time Piece Wikipedia page here-->Link



Check out my $100-$100,000 holiday gift guide!-->LINK

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More Accurate Than God! Two vintage 60s Bulova Accutron Commercials


1960s Clocktower Video-->Link

Fantastic vintage 1960s television commercials for the Bulova Accutron. The humming transistorized electromagnetic coil tuning fork watches invented by Max Hetzel in the fifties.



Original 60s Accutron Commercial-->Link


Thanks to devout Accutron enthusiasts Horst Knebel and Hummin Georgie Stalzer for digging these out of the dusty vaults.

Max Hetzel - ACCUracy through ElecTRONics

"When the Accutron was introduced in 1960 it was described as the first electronic watch but it also had another revolutionary feature, the time keeping was controlled by a tuning fork. The tuning fork vibrated 360 times per second and the vibrations were maintained at a constant amplitude by means of a transistor, dispensing with the mechanical contact which had been a source of trouble with earlier electric watches. The tuning fork was made of Elinvar, for temperature stability, and Bulova was able to guarantee that it would not gain or loose more than a minute a month thoughout its life. It was designed by a Swiss engineer, Max Hetzel, and manufactured in the USA. It remained in production until 1976, by which time five million watches had been sold." --via Science Museum

"Bulova Accutrons were also subjects of the other famous space era rivalry with Omega Watches for being the first watch on the moon. Ultimately, the Omega Speedmaster Professional chronograph wristwatch (known as the "Moon watch") was designated by NASA for use by the astronauts in all manned space missions, becoming the first watch on the moon on the wrist of Edwin 'Buzz' Aldrin.

However, all instrument panel clocks and time-keeping mechanisms in the spacecraft on those missions were Bulova Accutrons with tuning fork movements, because at the time, NASA did not know how well a mechanical movement would work in zero gravity conditions. The Bulova company currently manufactures a limited edition "Astronaut" model under its Accutron line of watches." -via Wikipedia

Related;
Other vintage watch commercials-->Link

Accutron enthusiast websites;
Accutron Spaceview
Accutron 214
MS Accutron
Rob's Accutron
Timezone Accutron



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Perhaps, The Creepiest Watch Commercial Ever Produced!  Diesel Timeframes Ad That Will Never Be Aired!Greubel Forsey Macro Watch Videos, Prix Gaïa Awards, and Groundbreaking New ArchitectureBROOKLYN TO BASEL AND BACKJim Henson's Time Piece - 1965 Experimental FilmMore Accurate Than God! Two vintage 60s Bulova Accutron Commercials

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