Part of the very well conceived marketing campaign by Maurice Lacroix for their upcoming "Memoire1" chronograph. Billed as the most complicated three hand chronograph ever, the watch is also credited to have chrono functions that can remembered, stored, and redisplayed -- A feat never accomplished before. Basically, you can switch back and forth from the running chronograph functions to the time and back again while the watch 'remembers' it's calculations that weren't displayed. Not sure why this is good, but whatever, I enjoy snowballing the hype! Hopefully the design will live up to it.
More to come... Here is my previous post about the Memoire1 with mechanical memory-->Link
Jam Handy Watchmaking Films of 1947-1949 for Hamilton Watch Co.
Published: July 17,
2007 | 02:50
Count how many times they say "Fine Watch Fine" in this 1947 Jam Handy film for the Hamilton Watch Company and you'll get dizzy. Also, hang in there through the awesomely corny beginning for the high tech American watchmaking bravado that follows. Video-->Link
"How A Watch Works", Jam Handy's 1949 educational film about mechanical wristwatches and how they work. Video-->Link
Thanks to Archive.org for these kitschy nuggets of watchmaking history!
Recently featured here-->Link, the Opus 7 developed by Andreas Strehler for Harry Winston Fine Timepieces really needs to be seen in (on) the flesh. The video shown above doesn't really do it justice but it does help illuminate the complex simplicity of its unusual alternating mechanical digital display. As the watch journalist, Ian Skellern describes, "With only one display indication, the Opus 7 can 'remember' hours, minutes or the power reserve while displaying only one of them." These innovative mechanical memory devolopments are being discussed at Horomundi-->Link, where a post about another watch, the Maurice LaCroix "Mémoire1", the world's first, and yet unseen by the public, chronograph with memory. (...and which I'll be posting more about this week)
But back to the video...More brands need to shoot live action videos of their complicated watches in motion. Potential enthusiasts and future collectors would really appreciate seeing the convoluted mechanics mingle. Computer animated presentations are fantastic, they go inside the watches like no other physical possibility. They all start to look the same with the spiraling video game slickness. Why not hire a filmmaker who shoots insect documentaries and could really examine the watches in its their actual micro-mechanical-environments.
You'll need a cigarette after being this intimate with the HL and HLS models of Hautlence. A great animated video of both styles of this exciting new brand. (previously featured here-->link and link)
At 3:05 of the YouTube video is when you finally see the kick-ass retrograde and jump hour functions of the watch. Or you can view it at their website in higher resolution in the HLS and downloads section.