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Watchismo Times

THE WATCHISMO TIMES WATCH BLOG A reliquary of obscure timepieces from bygone eras as well as the cutting-edge watch designs of today.

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1934 Midget Icebox - The Coolest Watch in the World

1934 Midget Icebox - The Coolest Watch in the WorldWell, maybe you won't know what time it is, but you'll be the coolest cat in that sweaty speakeasy! From an article in the September 1934 issue of Popular Science. Original text below...
1934 Midget Icebox - The Coolest Watch in the WorldICEBOX ON WRIST TO COOL THE WHOLE BODY

"Purdue University physicists say the whole body may be kept cool during the hottest weather by a recently developed miniature refrigerator that straps to the wrist in the manner of a watch. The refrigerator is somewhat larger than a wrist watch and encloses a pellet of dry ice— solid carbon dioxide. As the dry ice evaporates, it forms an invisible gas. Escaping from the case, the gas has the same effect as cold water poured over the wrists. It lowers the temperature of the blood in the arteries and this cooled blood is carried to every part of the body. The metal case is insulated from the wrist by rubber, as the temperature of the dry ice is 109 degrees below zero and its contact with the skin would result in a severe burn. With proper insulation, however, there is no danger of this occurring. And thus the device can be worn in perfect safety."

1934 Midget Icebox - The Coolest Watch in the WorldThe original issue

Via Modern Mechanix

Related Posts;
Other vintage watch ads & videos


Enter The Watchismo Times 1st anniversary vintage chronograph giveway!-->LINK


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Laser Beam Wristwatch!



Where is the truth in advertising? Were we really that stupid in the eighties to fall for this sales pitch?


Plus all my other favorite vintage watch commercials and films linked below;

1970s Timex Commercials -->Link
"Black Max, Takes a Licking and Keeps on Ticking, and more"

1960s Timex Commercial-->Link
"Underwater Dating"

1978 Texas Instruments Commercial-->Link

A New Age in Quartz-->Link

1940's Jam Handy for Hamilton-->Link

1940's Conquer by the Clock-->Link


And a few more I've found recently;

The 80's Multichron Calculator Watch


More Vintage Timex Commercials


Chronoforms Robot Watch


Search for watches



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1970 Jovial Vision 2000 - Today's Time with Tomorrow's Styling

1970 Jovial Vision 2000 - Today's Time with Tomorrow's StylingEvery so often, I find a really odd watch I've never seen before, never heard of before, and can not live without after. This 70's "Jovial Vision 2000" is one of those, and now one of many vintage Holy Grails I must seek out. Having never seen the actual watch, I'm satiated for now with this original advertisement from an early seventies Basel Fair.

One of a few watches that had half-dials with compressed hours for the covered portion. I am organizing a future posting (next week) of all the unusual vintage varieties with this strange display. If anyone ever does find a Jovial Vision 2000, please email me, share the photos for a follow up and prepare to receive an offer from me. I'd be more than jovial...yes, I just said that. Ugh.


1970 Jovial Vision 2000 - Today's Time with Tomorrow's StylingAd copy; "Vision 2000 The watch that tells today's time with tomorrow's styling"

1970 Jovial Vision 2000 - Today's Time with Tomorrow's StylingSideview

1970 Jovial Vision 2000 - Today's Time with Tomorrow's StylingAd copy; "You may not be able to go to the moon yet but you can already wear this VISION - 2000 watch of outer space concept"

Related Posts;
Paul Smith Half Dial
Double Dial Watches
Amida Digitrend AdOther Vintage Watch Ads



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Cubism of Ulysse Nardin

Cubism of Ulysse Nardin
I recently found these strange Ulysse Nardin wristwatches from a vintage 1972 advertisement. The forced cubical angles of the "La Bonne Perspective" above -- A geometric Bas-relief of sorts with its faux-exaggerated dimensional form.

And below, the massive steel "Chronometre Unicorne" with case integrated wide bracelet.


Cubism of Ulysse Nardin
Cubism of Ulysse Nardin
I found an auction for the chronometer here-->Link


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The New Seduction Weapon! 1968 Movado Kingmatic

The New Seduction Weapon!  1968 Movado KingmaticOhhyeah, Movado was helping you get laid in 1968 with their 'Kingmatic Video' watches. Whip out your wrist, break that ice, let the "Seduction Weapon" do its magic!

Obviously in 1968, nobody really knew what Video was - likely one of those futuristic buzzwords that must have sounded very advanced and modern.

Still, probably the only video product you could actually set the time on...

The New Seduction Weapon!  1968 Movado KingmaticC'mon, how many guys really got action with this Avocado Movado?



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Mid-Century Watch Ads 1946-1959

Mid-Century Watch Ads 1946-1959
A journey of classic vintage wristwatch advertisements
of the forties through the fifties...

Mid-Century Watch Ads 1946-19591947 Belvil
One of many Dali-inspired '
Persistence of Memory' ads

Mid-Century Watch Ads 1946-19591958 Technos
Atomic powered 'Atomium'
Ha, I wish, apparently just a design theme...

Mid-Century Watch Ads 1946-19591951 Prexa 'Self Going?' Watch
Those limp watchband legs are creeepy,
especially with that stiff gear-print suit.

Mid-Century Watch Ads 1946-19591950 Mondia
Is something being lost in translation here
or am I missing something?
The ad says, "The Cave Lion: How do you escape from roaring lost time?
Quietly rely on Mondia."
I get that it's a quiet watch and all, but...

Mid-Century Watch Ads 1946-19591951 Exactus
A great name for a fifties watch!
And in case you didn't see their name,
they want to be sure...

Mid-Century Watch Ads 1946-19591952 Ebel 'Videomatic'
Shown below - likely called Video because you can watch the movement from the skeletonized back (back when the word only meant 'to see')


Mid-Century Watch Ads 1946-1959
Mid-Century Watch Ads 1946-19591947 Pontifa
Before all the digital Nike sports watches,
people actually used their Chrongraph registers.

Mid-Century Watch Ads 1946-19591953 Atlantic
??? What's with the veiny corpse hand?

Mid-Century Watch Ads 1946-19591950 Election
Company logo vomitting the product, interesting approach

Mid-Century Watch Ads 1946-19591956 Doxa
Why doesn't the watch look as futuristic as the concept car
they are comparing themselves to??


Want to see more? And maybe some more?


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Vintage Transistor Wrist Radios - Dick Tracy Wannabes

After my recent post on vintage watches for kids and another about the Sinclair FM Radio Watch, I had to feature a visual history of transistor radio watches. The invention of transistor radios in the fifties allowed radios to be much smaller than ever before, using much less power and eventually finding there way inside every imaginable portable product through the seventies. So needless to say, I'm showcasing the absurd world of novelty wrist-radios and radio-watches...

As much as people wanted two-way technology or walkie-talkie style of the famous Dick Tracy gadget, most got big bulky AM receiving behemoths like these.

1970s Aitron LED watch & transistor radio
The only transistor radio with LED watch. Display fit into center of speaker.
via ledwatches.net --> Link


Ga-ga-grooovy 70's wrist-radios!


Many brands like Wristo & Aitron

Radio Watch from Ultra-Terrestrial's collection -->Link
Sinclair's Accordion Prototype - The first FM radio-watch
Originally featured here --> Link
1964 Sinclair Micro-6 Transrista - Worlds smallest wrist-radio --> Link
Vintage ads from the 50's & 60's for homemade wrist-radios


The man



Licking and Ticking - More Vintage Timex Commercials


Why don't watch companies advertise on TV anymore? So many catchphrases, so little 
time.

Black Max! It takes a real man to wear it!-->Link
Of course, the break-up wristwatch??-->Link
"I got too close, Mongo grabbed my Timex" -->Link
"Bluejeans that tell the time!" -->Link
Secret Dummy Watch Party! -->Link
"I found my Timex in a very interesting place" -->Link

And previously featured - What watch to wear when you're drowning-->Link

1934 Midget Icebox - The Coolest Watch in the World1970 Jovial Vision 2000 - Today's Time with Tomorrow's StylingCubism of Ulysse NardinThe New Seduction Weapon!  1968 Movado KingmaticMid-Century Watch Ads 1946-1959Vintage Transistor Wrist Radios - Dick Tracy WannabesLicking and Ticking - More Vintage Timex Commercials

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