Watchismo Times

IT'S ABOUT TIME - WATCHES ARE BACK! Watchismo featured in San Jose Mercury News, Contra Costa Times and Oakland Tribune

Published: April 13, 2012 | 21:43

Watchismo had the privilege of being featured in the San Jose Mercury News, Contra Costa Times and Oakland Tribune this weekend as part of the Sunday Styles section called "It's About Time - Watches Are Back!" -written by Jessica Yadegaran.

See the entire article and photo slideshow here-- > LINK

Source: watchismo.blogspot.com

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LIP Watches in Mens Vogue and Surface Magazine

Published: May 09, 2008 | 02:19

Two of my favorite magazines recently featured the newly launched LIP watch collection designed by Roger Tallon (1970's) and Prisca Briquet (2000's). Surface Magazine (www.surfacemag.com) and Mens Vogue (www.mensvogue.com) Funny and well written spots by Leila Brillson of Surface and Liz McDaniel for Mens Vogue.

Click images for full article

The Mens Vogue feature (with cool Bugatti on cover)

Click images for full article
(fantastic photo by Richard Pierce)

Source: watchismo.blogspot.com

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1970s Influence on Modern Horology (Featuring Watchismo!) Internatonal Herald Tribune

Published: May 09, 2008 | 01:51

Fellow Brooklynite and famed watch writer and editor of Couture International Jeweler magazine Victoria Gomelsky visited Watchismo headquarters allowing me to show her some of my favorite (and obscure) 1970s watches. All for this big feature in the International Herald Tribune showcasing the influence of that special decade on some of the coolest timepieces in recent years.

A real thrill to have some of my oddball watches featured next to a Horological Machine and Patek Philippe Nautilus. Even more exciting to see the article close with a quote from me! Click the photos to read the article in its entirety or visit the Int'l Herald Tribune-->Here.

The end of the article (where I'm describing the wild variations of Swiss mechanical digital watches trying to survive during the quartz revolution of the 70s);

"Which is why when the Swiss tried some outlandish things in the mechanical arena, they, too, were failures - some of the best examples of which can be found on Watchismo.com, founded in 1998 by Mitch Greenblatt, a New Yorker. Not only does the site sell far-out designer timepieces from the cult French brand Lip, it also has watches, like the Amida Digitrend LRD (Light Reflecting Display) and the Jaz Derby Swissonic, whose retro looks epitomize the decade's eccentric vision.

"They tried to keep up with affordable watches that satisfied the new trend for digital timekeeping," Greenblatt said. "It was an act of desperation that culminated in something really cool."

Source: watchismo.blogspot.com

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LIP Feature in International Watch Magazine

Published: May 09, 2008 | 01:21

A fantastic article in International Watch Magazine written by the multi-talented bloke Alex Doak on the history of the French watch brand LIP. Click the photos to read the article.

LIP Product Pages-->LINK

International Watch Magazine-->Link

All Alex Doak posts for The Watchismo Times-->Link

More on the 1970s designer history of Lip Watches-->Link

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The Latest Timewarp is LIP Smackin Good!

Published: October 26, 2007 | 11:47

Here is my fourth "Timewarp" column for the 26th issue of QP Magazine. This time I feature the innovative French brand LIP and their incredibly advanced Mach 2000 and others from the revolutionary designer series of the early seventies.

Click to view the article-->Link

Past Timewarps (Sideview displays, Macho 60s & 70s vintage chronographs, and the 1971 Pierre Cardin Espace watches)-->Link

Enter The Watchismo Times 1st anniversary vintage chronograph giveway!-->LINK

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Watchismo's Timewarp of Pierre Cardin for QP Magazine

Published: August 22, 2007 | 01:52

My third Timewarp column for QP Magazine featuring the super swanky space-age Pierre Cardin Espace Watches of the early seventies. Click to read-->Link

Issue #25, 2007 - Available here-->Link

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Watchismo Featured in Mens Vogue!

Published: August 18, 2007 | 00:42

From the September 2007 issue
(click above to read article)

Human robots?? Why the hell did I say that? That doesn't make any sense. Oh well...I'm in Vogue! The first line makes up for that, though I feel more like a Father at an orphanage.

More Shameless Self Promotions;
QP Interviews Watchismo
Coolhunting Video of Watchismo
Bell Bottom Chronographs for QP
Vintage Sideview Displays for QP
LTD Magazine Chronos of Watchismo
Revolution Rolex Sweepstakes

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What? I won a Rolex Daytona?? Luckismo!

Published: August 02, 2007 | 12:44

I don't mean to brag, but it's just really exciting. I won the grand (and only) prize in the Rolex Daytona Sweepstakes from Revolution Magazine. Part of their celebration and promotion of the US edition. It's a great magazine documenting the actual revolution that's occurring in modern horology.

Doubting it was true when first informed, partly due to a semi-vague Fedex letter stating "I may have won..." and requiring some documentation, proof of self, notarized signatures, etc. But after a little investigating of the company that was handling the Sweepstakes for Revolution, it was indeed no joke or scam, I won the watch! As Jack Forster puts it, "The Daytona of course needs no introduction as one of the most highly sought after watches on the planet, as well as one of the most technically distinguished chronographs in the world, employing the in-house cal. 4130 which is virtually unrivaled in robustness and serviceability."

Accepting the watch like a deer caught in headlights
Revolution Editors Matthew Morse, Jack Forster and me
They documented the day here-->Link

I want to thank everyone at Revolution, their online forum Horomundi, and whatever evil spirit that allowed me to win such a valuable and classic timepiece!

Yee Haw!